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<\/figure>\n\n\n\nEvery detail within the establishment\u2014from the careful selection of fresh fish to the precise salting techniques, from customer service to the commitment to delivering a product that satisfies both conscience and taste\u2014reflects a clear philosophy: quality is not an option, it is an obligation.<\/p>\n\n\n\n
True success is not measured by the number of branches or social media noise, but by the ability to earn and maintain people\u2019s trust. <\/p>\n\n\n\n
Through this principle, Hany and Mohamed El-Khouly have secured a distinguished position among Egypt\u2019s top feseekh artisans, guided by a simple yet powerful belief: \u201cGood food always finds its way back to its maker.\u201d<\/p>\n\n\n\n
From Cairo to various governorates, and even to tourist destinations such as Sharm El-Sheikh, the name continues to travel, carrying with it the same quality and spirit\u2014proving that a good reputation can journey faster than any means of transportation.<\/p>\n\n\n\n
This success has not only resonated with customers but has also attracted public figures. Among the most recent visitors was Khamis, son of the late Egyptian singer Shaaban Abdel Rahim, who expressed his admiration in his own unique way by dedicating a song celebrating the quality and spirit of the establishment.<\/p>\n\n\n\n
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<\/figure><\/li><\/ul><\/a><\/a><\/a><\/div><\/div><\/div>\n\n\n\nIn this interview, we take a closer look at the behind-the-scenes of the craft, uncover the secrets of success, and explore how a traditional trade transforms into a trusted brand\u2014and how the true difference is made between being merely a vendor and becoming a name of distinction.<\/p>\n\n\n\n
How did your journey with the feseekh trade begin?<\/p>\n\n\n\n
This craft is a family heritage passed down through generations. It dates back to our ancestors in Kafr El-Sheikh, and we have continued it from one generation to the next. <\/p>\n\n\n\n
We started working at a very young age, growing up in the marketplace and learning everything hands-on. It\u2019s not just a job\u2014it\u2019s a way of life.What is the most important factor in producing high-quality feseekh?First and foremost, cleanliness\u2014before anything else. <\/p>\n\n\n\n
Secondly, selecting the right fish, which must be extremely fresh and never stored on ice. It must be salted on the same day. Every small detail makes a difference in quality.<\/p>\n\n\n\n
Why do you insist on handling the salting process yourselves instead of using ready-made products?<\/p>\n\n\n\n
Because this way we guarantee the final product. When we do it ourselves, we achieve exactly the quality we aim for. Pre-prepared products are unreliable and could damage our reputation.<\/p>\n\n\n\n
Why do many people fail when trying to make feseekh at home?<\/p>\n\n\n\n
Because it\u2019s not as simple as people think. The fish must be of a specific type and extremely fresh, and the salting process itself is a craft. Otherwise, the result may have an unpleasant smell or an unsatisfactory taste.<\/p>\n\n\n\n
What is the secret behind your shop having no strong odor like other feseekh shops?<\/p>\n\n\n\n
Continuous cleanliness. We clean the shop five to six times a day, and the salting process is done in a separate area. Customers feel they are entering a clean environment, not a fish shop.<\/p>\n\n\n\n
Do you deliver orders to other governorates?<\/p>\n\n\n\n
Yes, of course. We ship to Menoufia, Sharqia, Alexandria, and even to destinations like Sharm El-Sheikh. Orders are carefully prepared and sent through shipping companies, with customers able to track them directly.<\/p>\n\n\n\n
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