Cairo – Maii Abdo:
In a world where the skincare industry is crowded with flashy slogans and quick promises, RUJA emerges as a calm and conscious exception — a brand built on a deeply human story before being a commercial venture.
It is the story of a woman who believes that science is a responsibility, and that true beauty cannot exist without honesty, nor be complete without respect for both people and the planet.
Dr. Ragaa Magdy Ismail… A Scientific Mind with a Human Soul
At the heart of RUJA stands Dr. Ragaa Magdy Ismail, Assistant Professor at the Faculty of Pharmacy, Canadian University of Al‑Ahram, and General Supervisor of Student Activities and Leader of the Student Union.
She represents a rare balance between academic rigor and human warmth — combining the precision of a researcher with the vision of an inspiring leader.Dr. Ragaa graduated in 2013 and continued her academic journey with remarkable passion in Analytical Chemistry, earning both her Master’s and PhD degrees from Ain Shams University, one of Egypt’s most prestigious institutions.
Alongside her scientific achievements, she pursued advanced qualifications in entrepreneurship and sustainability, creating a unique blend of science, management, and future‑oriented thinking.
Science Beyond the Laboratory
For Dr. Ragaa, science has never been a personal title or an academic achievement alone, but a real tool for positive change. Her professional journey extended naturally from university teaching and scientific research to community engagement, driven by a firm belief that knowledge loses its value if it does not translate into tangible impact on people’s lives.
This conviction became the spark behind the creation of RUJA — a brand born not from trend‑chasing, but from years of research, observation, and direct understanding of human needs, particularly in the field of natural skincare.
RUJA… A Brand Born with Purpose
In 2022, Dr. Ragaa Magdy Ismail founded RUJA for Natural and Sustainable Products. Her goal was never simply to introduce new products to the market, but to establish a different philosophy: honest formulations, scientifically grounded, skin‑safe, and environmentally respectful.
Like any meaningful startup, RUJA faced early challenges in a highly competitive market. Yet Dr. Ragaa chose the most demanding — and most authentic — path: quality, transparency, and trust‑building. She avoided exaggerated marketing claims, allowing the products themselves to speak, supported by science, experience, and professional integrity.
A Green Scientific Footprint
On the research front, Dr. Ragaa has made notable scientific contributions by focusing on the development of pharmaceutical analytical methods with reduced environmental impact. Her work aligns with global efforts to make the pharmaceutical sector more sustainable and climate‑friendly.
As a result of these efforts, she has published 18 internationally peer‑reviewed research papers, positioning herself as a scientist who goes beyond academic publishing to apply knowledge in service of human health and environmental preservation.
International Presence and Global Trust
Dr. Ragaa’s influence extends beyond local borders. She has participated as a speaker and mentor in numerous international initiatives related to health, climate action, and entrepreneurship.
Her global engagements include participation in the COP Climate Conference, as well as collaborations with the Food and Agriculture Organization (FAO) and the World Food Programme (WFP) — reflecting the international confidence placed in her expertise and balanced vision.
Recognition That Reflects the Journey
This year, Dr. Ragaa Magdy Ismail received official recognition from the Minister of Youth and Sports and the Minister of Communications, in appreciation of her scientific and community contributions. She was also selected among the “100 Inspiring Faces of the Islamic Youth,” a well‑deserved acknowledgment of a journey defined by knowledge, leadership, and humanity.
RUJA… More Than a Brand
Today, RUJA is not merely a skincare brand, but a natural extension of its founder’s character. It represents a clear philosophy, a sincere mission, and strong values.
RUJA proves that true success is not measured by numbers alone, but by impact, authenticity, and the ability to inspire others.RUJA is the story of science choosing to be human, beauty choosing to be responsible, and a woman who believed that real change begins with an idea — and succeeds through integrity.
