Exclusive Interview| Zeinab Al-Haddad..on Elevating “Honey Body” from Natural Recipes to the Era of “Science-Backed Nature”

Cairo – Maii Abdo:

In an age where “returning to nature” has become a necessity rather than a luxury, and in a market saturated with hollow promises and products claiming purity, the name Honey Body “Saba” stands out as a true hallmark. It doesn’t just sell care products; it sells a “philosophy of life.”

This is a story that began with a childhood passion for plants and the secrets of the earth, nurtured by an ambitious 34-year-old woman who skillfully leveraged her Business Administration background to transform this passion into a professional entity that commands respect.

Reflecting on the past year, we see that what was once a grand ambition has now borne ripe, tangible fruit. The journey was not paved with roses; it was paved with continuous study in the field of Herbalism and specialized certifications that transitioned the project from a “home-based hobby” to an “innovation lab.”

Today, “Saba” is more than just a name—it is the embodiment of the modern woman who cherishes her ancient Arab heritage while refusing to compromise on the standards and efficacy of modern science.In this exclusive interview, we dive behind the scenes of a year of radical transformation.

We discuss the challenges the brand faced amidst market fluctuations and how “Saba” succeeded in evolving herbs from traditional recipes into modern products (Sticks) and functional beverages that redefine beauty from within. It is an encounter that merges the wisdom of the past with the dynamism of the present to discover how Honey Body became the “honest choice” in a world of cutthroat competition.

Q: A year has passed since our last conversation… how would you describe Honey Body’s journey today compared to its beginnings?

* The difference is profound. We started with a focus on passion, experimentation, and recipes, but today, the project has evolved into a brand with a clear philosophy and a scientific methodology. Over the past year, we focused on transforming “natural concepts” into “practical products” for easy daily use. This shift is what defined our current identity.

Q: Has the brand’s philosophy changed since its launch?

* The core remains unchanged—a firm belief in nature’s solutions. However, our mindset has evolved. We moved from “strictly natural” to “Science-Backed Nature.” Today, we select ingredients not just because they are natural, but because they mimic the skin’s composition and work in harmony with it, making our products more stable and effective than ever.

Q: What were the most significant challenges you faced over the past year?

* We faced several challenges, including the fluctuation of raw material prices, maintaining consistent quality amidst rising demand, and building trust in a market filled with misconceptions. We addressed these by developing a reliable supplier network, refining manufacturing techniques, and maintaining total transparency with our customers regarding every ingredient used.

Q: The natural products market is evolving rapidly… how has Honey Body kept pace?

* We bridged the gap between “natural quality” and “industrial convenience.” Many people love natural products but find them inconvenient for daily use. Therefore, we focused on converting natural formulas into modern formats, such as “Deodorant Sticks” and functional herbal drinks that support health and beauty from the inside out, making us a true competitor to traditional commercial products.

Q: What are the latest products you have recently launched?

* One of our most notable recent successes is the Natural Deodorant Stick. It relies on botanical butters and soothing ingredients and is completely free of aluminum salts. We also launched “Aromatic Herbal Infusions” designed to improve body scent and internal health using a carefully studied blend of flowers and natural herbs.

Q: Amidst fierce competition, how do you maintain customer trust?

* Trust is built through experience and honesty. We focus on ingredient quality, simplicity of formulas, and, most importantly, listening to customer feedback. Many of our products were actually evolved and improved based on user reviews, which has created a strong bond of loyalty with the brand.

Q: Are there new expansions on the horizon for Honey Body?

* Yes, we are currently working on increasing production capacity and expanding our presence across e-commerce platforms to reach a wider audience, with future plans to export our signature products. We are also focusing on the educational aspect by providing informative content on Herbalism and natural care.

Q: Do you rely on scientific research when developing your formulas?

* Absolutely. Product development today depends on a deep understanding of how ingredients interact with the skin and the scientifically approved usage ratios. Our constant goal is to achieve a balance between the “wisdom of nature” and the “knowledge of modern science.”

Q: Which product has seen a breakthrough in sales recently?

* The Natural Deodorant Stick has seen a massive breakthrough. Customers are looking for healthy, truly effective alternatives. Once they find the desired results in a natural product, it becomes their permanent choice.

Q: What message would you give to young women looking to enter the field of natural industries?

I advise them to pursue continuous learning, practice patience, and respect science rather than relying on random recipes. Most importantly, always think: “What problem does this product solve?

” When a product is honest and effective, it will naturally find its way to the people.