By Video.. How Did “Tseppas” Capture Attention with a 20% Discount and Smart Marketing at the “Forasna” Forum?
Cairo — Maii Abdo:
In a move that reaffirms its ongoing commitment to supporting youth and fostering community development, Tseppas, a leading name in the world of confectionery and hospitality, announced its participation as a main sponsor of the renowned “Forasna” Employment Forum.
The company’s involvement extended beyond merely offering career opportunities, encompassing a distinctive and interactive marketing initiative that attracted admiration and strong engagement from attendees at the forum.Supporting Promising Talent and Shaping the FutureThrough its official platforms, Tseppas expressed pride in taking part in this initiative, stating:
“We were honored to be the main sponsor of the Forasna Employment Forum, where we had the pleasure of meeting many promising talents and contributing to supporting their professional journeys.”
The company’s booth witnessed significant turnout from young attendees and job seekers, as Tseppas’ Human Resources representatives received applications and conducted preliminary interviews, reinforcing the company’s position as an attractive workplace that embraces Egyptian talent and actively contributes to its development.
Instant Discount QR Code: Smart Marketing at the Heart of the EventIn addition to its recruitment efforts, the circulated video showcased a distinctive moment reflecting the company’s strategy of integrating digital marketing into real-world events.
Tseppas distributed innovative promotional materials featuring its iconic turquoise visual identity, incorporating a Quick Response (QR) Code that granted attendees an instant 20% discount (GET 20% OFF) when scanned via smartphones.
This initiative added a sense of excitement and appreciation for forum visitors, while demonstrating the long-established brand’s ability to adapt to modern digital tools and engage younger generations through a smart and interactive approach.
A Legacy with a Youthful Spirit
Through the dual pillars of this participation — professional support and marketing-driven incentives — Tseppas proves that maintaining its market presence for over a century depends not only on the quality of its products, but also on its continuous engagement in youth-oriented and community-focused events, building sustainable bridges of communication with new generations.
